Tim Rocke – Sony’s Racist Ads

Posted: April 11, 2014 in Uncategorized


In discussion of sexism and racism in advertising, I chose to discuss this 2006 Sony ad campaign for the new ceramic white PSP. The ads depict a white woman, symbolizing the new white PSP, strangling a black woman, symbolizing the former black PSP. The ads were pulled after public backlash, and Sony apologized.

These ads blatantly used clashes between colours of skin, to symbolize colour clashing between the two products, therefore distributing a racist advertisement. Check it out in the link above.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s