Tim Rocke – Sony’s Racist Ads

Posted: April 11, 2014 in Uncategorized

http://www.youtube.com/watch?v=-vnzAMqDw4w#t=16

In discussion of sexism and racism in advertising, I chose to discuss this 2006 Sony ad campaign for the new ceramic white PSP. The ads depict a white woman, symbolizing the new white PSP, strangling a black woman, symbolizing the former black PSP. The ads were pulled after public backlash, and Sony apologized.

These ads blatantly used clashes between colours of skin, to symbolize colour clashing between the two products, therefore distributing a racist advertisement. Check it out in the link above.

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