Obey and Culture Jamming – BRAVEEN R

Posted: April 13, 2014 in Uncategorized

Obey and Culture Jamming  - BRAVEEN R

Culture Jamming involves the notion of disrupting the media culture and mainstream media. A common tactic is graffiti, stickers and poster. This picture is the OBEY logo. Usually seen in forms of posters and stickers. The image is Andre the Giant which is replicating the idea of panopticon and authority. Andre is a 7 ft 4 retired pro wrestler who weighted in at 520 pound. He’s image represents an authority like figure, hence on the bottom it says obey, in means of obeying the authority/propaganda. The image presents an antiauthoritarian message.

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