In “The fetishism of the Commodity and Its Secret”, Karl Marx deals with the concept of commodity fetishism. Commodity fetishism is the concept of when consumers lose touch in understanding the labour placed into making the final product. The working condition of Apple at FOXCONN is seen as terrible as the workers are constantly working, placed in bared window dorms and the amount of stress associated with employees is outrages. We as consumers, when we consume the good only think about how well the product will help us, but we fail to realize the working condition of the employees making the product. We then have this fetish to constantly buy the product. In the video, it shows the amount of the production the employees are creating, the fast of the pace, their working condition and their living condition. This shows that consumers fail to realize the work put into making the product. The commodity creates a fetishism among the consumers.
