This week, hair removal company Veet quickly pulled their ad’s that critics claimed shamed women for having body hair. The ad depicts a woman who lets her body hair grow out, only to be eventually depicted as a much larger, heavy-set, hairy man. Understandably, this enraged women everywhere who were told within 30 seconds that the body hair they are born with will actually determine their fate as the opposite gender, should they let it grow out. 


This infographic illustrates the positive outcomes of social media marketing in 2013. There are a few important take aways from this. First, it states that only 74% of CMO’s believe that social media will translate to hard ROI this year. It also states that 64% of marketers are implementing social media into marketing plans. Although presented as a positive point within the framing of this infographic, this data shows that social media marketing is still not on-par with more orthodox forms of advertising. No other forms of marketing would be implemented without a clear thought that it would create a solid return on investment, nor would any other form of marketing material be used without it first being in a marketing plan. These two points alone highlight that whether social media marketing is effective or not, it still has a log way to go to be seen as a legitimate player in the industry, alongside tried and tested orthodox methods. 


Here is an example of two lessons converging into one. The above picture is from, which, from its name I’m sure you can guess, is a website dedicated to coolhunting, and finding the newest trend. This particular picture came from a recent article on new “hipster” looks. This specific picture is dedicated to non-gender specific fashion. With clothing not dedicated to the bodies of either men or women, the oppressive nature of fashion, and in particular, this advertisement, are completely gone, solving the problem of the feminist clash between whether fashion is oppressive or empowering to women. In this case, it is either oppressive or empowering to HUMANITY as a whole!

This article discusses Target’s push of organic foods and sustainable products in its stores. The drive, titled “Made to Matter – Handpicked by Target” consists of 120 products from 17 different brands already carried on Target’s shelves. Selected due to their healthiness or initiatives towards sustainability, these products are highlighted on store shelves to promote sales, therefore promoting green consumerism.


This article illustrates trendspotting within real life application. It follows Clerkenwell Design Week, known for innovations and design trends for architecture and interior design in the UK. Just like the coolhunters in our readings did, Creative Boom discovered the hottest textures, architecture, patterns, crafts, woodwork, lighting and surfaces for this year, by checking out the numerous booths at the show.

In discussion of sexism and racism in advertising, I chose to discuss this 2006 Sony ad campaign for the new ceramic white PSP. The ads depict a white woman, symbolizing the new white PSP, strangling a black woman, symbolizing the former black PSP. The ads were pulled after public backlash, and Sony apologized.

These ads blatantly used clashes between colours of skin, to symbolize colour clashing between the two products, therefore distributing a racist advertisement. Check it out in the link above.

Tim Rocke – Going Shopping!

Posted: April 11, 2014 in Uncategorized

In this week’s lesson we discussed conspicuous consumption and shopping, and were tasked with going shopping and applying what we learned to our experience. Conspicuous consumption, or the act of spending money on luxury items in an attempt to display economic power, can be seen at every mall you go to. In this specific example, I went to the local mall in Waterloo. As a student with little disposable income, I was ignored at the jewelry stores I walked into – I did not appear to have economic power and therefore would not be shopping there. It was also apparent in stores like H&M that their product lines are influenced by this theory. They produce clothes that appear to be high end, but at a low cost, to allow those of us like myself with little disposable income, to spend our money on cheap clothes that still give off a rich appearance, giving the illusion of economic power.