Posts Tagged ‘advertising’


Within the last two years or so, there has been a huge spike and demand for recipes, meals, and lifestyle trends that consist of including avocados. While they are common staples for sushi and guacamole dips, they’ve recently become a full-blown trend. You see them in sandwiches. You see them in salads. You see them in shakes. Within a few months, recipes like avocado soup, avocado frosting, avocado face-masks, and avocado muffins have invaded the Facebook newsfeed!

Don’t get me wrong, I have always liked avocados -even before the epidemic.

Sure, avocados have great health benefits. For instance, biotin is great for promoting hair growth and the fatty acids are great benefits to the skin. However, there aren’t any super powers that lie beneath the green, bumpy, skin.

So…why the hype? I think it has to do with Food Marketing. The media, digital or print, culture has been an assistive tool for advertisers to associate needs and desires to goods and services. Our society is submerged in a culture of commodification, consumption, consumerism, and commercialism. You can almost categorize this ‘avocado-pandemic’ to Marx’s notion of the obsessive desired to commodify goods. However, avocados are not the only foods that are affected by food advertising. The fandom list continues:

– Salted Caramel
– Pumpkin Spice
– Kale
– Sriracha Sauce

From last class, and the general discussion already started on the discussion board, I want to discuss the gendered toy advertisements and norms that are prevalent in todays society. Girls are told that playing with dolls and princesses is ‘right’ and that boys are ‘correct’ to play with super heroes and action figures. However these norms may be ubiquitous in society day, but it doesn’t necessarily mean it is the truth. In fact, many girls rather play with a super hero action figure, yet advertising culture suggests that it is wrong for them to do so.

This video is a great example of the truth behind the previously mentioned advertising tactics, and particularly unique because it is a young girl who finds the truth and explains the problem with these advertisements.

Consuming Kids…

As we examined the basic topics and themes that we will be looking at throughout the semester, I was reminded of a video that I viewed in Children, Toys and Media (CT326) last semester. This video specifically looks at how consumerism affects children. It is scary to think of the impact that consumerism has on children basically from the day they are born. As adults we can attempt to distinguish that we are being sold to, but as children they do not know any better. This creates children that have a constant “want more” attitude. I found this video interesting and thought I would share it.

This is the trailer for the video:

Michelle Bakelaar