Posts Tagged ‘greenwashing’

Here is a parody video of the Canadian Government using advertisements to greenwash issues. This parody can also be applied to the companies that are greenwashing their products. They make advertisements in order for the consumer to perceive something is good for the environment, meanwhile it is not entirely true. Companies are telling the consumers what they want to hear and what they want to believe. So next time you see a commercial about something that is so called “green”, think about this video.

The documentary from last week, “The Naked Brand”, talked about a number of companies going green. Although consumers may think these companies are going green to save the environment and eliminate their carbon footprints, we find out that this is not the case. Many of the going green companies claim to be doing it not just to help out the environment, but because it is cheaper to do so. In addition to this, we also were introduced to this idea of “greenwashing” which is when a company misinforms its consumers by presenting themselves as environmentally friendly in order to achieve an environmentally responsible public image. An article by Kristin Laird uncovers that 98% of companies that have made green claims, are doing just that…

Read Kristin Laird’s article: http://www.marketingmag.ca/news/marketer-news/just-2-of-green-claims-completely-legitimate-study-8163