Obey and Culture Jamming  - BRAVEEN R

Culture Jamming involves the notion of disrupting the media culture and mainstream media. A common tactic is graffiti, stickers and poster. This picture is the OBEY logo. Usually seen in forms of posters and stickers. The image is Andre the Giant which is replicating the idea of panopticon and authority. Andre is a 7 ft 4 retired pro wrestler who weighted in at 520 pound. He’s image represents an authority like figure, hence on the bottom it says obey, in means of obeying the authority/propaganda. The image presents an antiauthoritarian message.

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Quiz #4 – Jeffery Larabee

Posted: April 4, 2014 in Uncategorized

Quiz #4 - Jeffery Larabee

This photo shows an example of culture jamming as in Lasn writing. The image depicts the growing addiction to apple products and how individuals will do anything for the newest model of any of their products. This is an attack on the large Apple corporation and how they continuously make new models for the same products convincing the consumer that in some way it is better than the last.

Kendra Lytle- China Direct (Culture Jamming)

This picture is an edited store front of Walmart. Basically what it’s saying is that the consumer is walking into an Americanized store with majority of products constructed through labour across the seas in China where working conditions are terrible and income is extremely low. In relation to Lasns article, this of course is a culture jam, it’s screaming to the WalMart consumers to realize what you are purchasing is not a fair trade. Of course, this is an example of commodity fetishism; the disconnect between the final product and all of its transnational origins and the unfair labour put behind it. WalMart is an international business worth over 440 BILLION dollars, therefore this ad is an “anti-socialist consumer movement” as it completely rejects the whole concept of WalMart.

Jennifer Nugent - Planned Obsolescence in Cars

After last class, I was very interested in the concept of planned obsolescence. It made me think about larger value items that have simple features of planned obsolescence. The automobile industry is a great example of this because cars are becoming more and more advanced every day. The popular tail fins on cars in the 1950’s was planned obsolescence because manufacturers knew that the style would not last.
Similarly, any cars today that are made without GPS or Bluetooth systems will soon be obsolete because it is becoming almost essential in every car.
I’ve noticed a lot of car colours like neon orange and green also have planned obsolescence.

Jessica Abdilla- Participatory Culture and Veronica Mars

As mentioned in Mark Deuze’s article on convergence culture, the nature of media is dramatically changing. Rather than companies having full power over passive consumers, individuals online can actively create and shape media discourse. Writing consumer critiques, creating memes and even engaging with the corporate sector through social networks, consumers are able to control business affairs and monitor political affairs. Kickstarter in particular is a crowd-funding website where consumers have immense power: they decide which commercial platforms are worth investing in, fund platforms they believe in and impact both the development and distribution of funded commercial goods. Veronica Mars fans recently interacted with the program’s creator (Rob Thomas) through Kickstarter and raised over $5.7 million for The Veronica Mars Movie to be created. Becoming investors in a major Hollywood film, Veronica Mars fans actively took power into their own hands. In a digital world, consumers resist passivity and are able to blend public and private spheres of communication.
Here is a link to more information about The Veronica Mars Movie for anyone interested: http://www.theguardian.com/film/2014/mar/13/veronica-mars-movie-fans-money-pressure-return-kickstarter-funded-marshmallows

Clare Harper – Quiz 2 – Fiske

Posted: February 27, 2014 in Uncategorized

Clare Harper - Quiz 2 - Fiske

A relevant example of Fiske’s description of Pressdee’s “Proletarian Shopper” can be seen in any Apple Store. The Apple Store is not only a point of purchase for it’s customers, but also an entertainment base where hundreds of brand new laptops, iPhones and iPods are set on display for customers to try out before purchasing. However, on my trip to the Apple store I observed that most, if not all of the people testing out these fancy new devices had no intention of buying. The majority of these “Proletarian” – or window shoppers, were children and teens, enjoying games and app’s on the Apple devices only to retreat minutes after (many without even conversing with a store employee).
This example also relates to Fiske’s notion of women and children being especially targeted by ads or store employees, and feeling “forced to buy.” During my encounter with Apple store customers and employees I noted several children begging their annoyed parents for a new iPod or iPhone. Clearly these children were drawn in by the entertaining, interactive displays and were easily convinced that each of them “needed” the product.

slabire-rapida-avocado

Within the last two years or so, there has been a huge spike and demand for recipes, meals, and lifestyle trends that consist of including avocados. While they are common staples for sushi and guacamole dips, they’ve recently become a full-blown trend. You see them in sandwiches. You see them in salads. You see them in shakes. Within a few months, recipes like avocado soup, avocado frosting, avocado face-masks, and avocado muffins have invaded the Facebook newsfeed!

Don’t get me wrong, I have always liked avocados -even before the epidemic.

Sure, avocados have great health benefits. For instance, biotin is great for promoting hair growth and the fatty acids are great benefits to the skin. However, there aren’t any super powers that lie beneath the green, bumpy, skin.

So…why the hype? I think it has to do with Food Marketing. The media, digital or print, culture has been an assistive tool for advertisers to associate needs and desires to goods and services. Our society is submerged in a culture of commodification, consumption, consumerism, and commercialism. You can almost categorize this ‘avocado-pandemic’ to Marx’s notion of the obsessive desired to commodify goods. However, avocados are not the only foods that are affected by food advertising. The fandom list continues:

– Salted Caramel
– Pumpkin Spice
– Kale
– Sriracha Sauce