Hi All,
saw this article on The Toronto Star news feed and thought it might be interesting to you. It’s about how branding has bled from the commercial world to things like politics as well. Also it links up with the discussion we were having about commodity fetishism and parasocial relationships, with one person in the article talking about how exciting and important it was for her that lululemon followed her back on twitter. Social media relationships with brands are one big whopping example of social relationships taking the form of a relationship between things…
Also, quick reminder here as well that the readings for last and next week are up on MyLS now, and I will continue to make them available until the bookstore gets new copies of the course text.
cs341blog 