Within the last two years or so, there has been a huge spike and demand for recipes, meals, and lifestyle trends that consist of including avocados. While they are common staples for sushi and guacamole dips, they’ve recently become a full-blown trend. You see them in sandwiches. You see them in salads. You see them in shakes. Within a few months, recipes like avocado soup, avocado frosting, avocado face-masks, and avocado muffins have invaded the Facebook newsfeed!
Don’t get me wrong, I have always liked avocados -even before the epidemic.
Sure, avocados have great health benefits. For instance, biotin is great for promoting hair growth and the fatty acids are great benefits to the skin. However, there aren’t any super powers that lie beneath the green, bumpy, skin.
So…why the hype? I think it has to do with Food Marketing. The media, digital or print, culture has been an assistive tool for advertisers to associate needs and desires to goods and services. Our society is submerged in a culture of commodification, consumption, consumerism, and commercialism. You can almost categorize this ‘avocado-pandemic’ to Marx’s notion of the obsessive desired to commodify goods. However, avocados are not the only foods that are affected by food advertising. The fandom list continues:
– Salted Caramel
– Pumpkin Spice
– Kale
– Sriracha Sauce