If Black Friday isn’t enough for consumers to become engrossed in purchasing and shopping, ‘Cyber Monday’ is right around the corner. Yesterday marked Cyber Monday for the year, which is the first monday of December that consumers must place their online orders for gifts, and pre-orders so they arrive in time for Christmas. Cyber Monday is a dangerous practice for shoppers, because there are banner ads, online deals, and pop-ups that promote even more reasons to shop. I feel as if gendered advertising, as we have discussed throughout the course, really comes to the forefront during Cyber Monday. For example, if a woman buys a dress online, the website may entail pop-ups and suggested articles of clothing for women, make-up, perfume, kitchen supplies, and other gendered products to entice the women to purchase even more. Overall, Cyber Monday is just another shopping holiday for us as consumers to drool over.
CYBER MONDAY: http://www.theguardian.com/business/2013/dec/02/christmas-shopping-cyber-monday-black-friday